Hi, I’m Tamara
I'm a senior product designer who makes complex products feel simple.
Senior Product Designer with 10+ years’ experience in B2B SaaS, including healthcare and agri-tech platforms. Expert in design systems and digital product strategy.
Hi, I’m Tamara
I'm a senior product designer who makes complex products feel simple.
Senior Product Designer with 10+ years’ experience in B2B SaaS, including healthcare and agri-tech platforms. Expert in design systems and digital product strategy.
Hi, I’m Tamara
I'm a senior product designer who makes complex products feel simple.
Senior Product Designer with 10+ years’ experience in B2B SaaS, including healthcare and agri-tech platforms. Expert in design systems and digital product strategy.
Fourwaves Website Builder Redesign
Redesigned Fourwaves’ website builder to give academic organizers more flexibility without added complexity. Introduced reusable components, new content blocks, and a streamlined editing experience that makes creating professional event websites faster and easier.
2024-2025
Event Technology
SaaS
Nectar Marketing Website
I led the design and UX of Nectar’s marketing site, structuring content to highlight the brand’s value, creating responsive layouts for all devices, and building a clean visual identity aligned with their product.
2024
Agri-Tech
Web
Redesigning Nectar’s Navigation & Activity Page
I rebuilt Nectar’s navigation and activity page to bring hive and yard inspections together, highlight decision-ready stats, and enable quick filtering and deep dives so managers get instant clarity at yard level.
2023
Agri-Tech
SaaS
Upcycli Fashion Resale App
I designed the full UX/UI for Upcycli, a mobile app that promotes sustainable living through upcycling. My work included user flows, wireframes, a clean interface, and a scalable Figma design system.
2021
Marketplace
Web App
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Driven by clients who won’t settle for average.
I thrive when collaborating with clients who aim higher. Together, we empower companies by designing unique experiences—transforming bold ideas into clear, intuitive solutions that deliver real results.
Hi, i’m tamara
I’m Tamara Laforest, a product designer from Gaspésie with 13+ years of experience creating digital products and websites that are simple, scalable, and enjoyable to use. Outside of work, you’ll find me walking by the sea with my dog Freya or playing board games with friends.
Location: Gaspésie, Canada
What they are saying...
Tamara has been an incredible creative partner to our team at Ohai. She combines exceptional design talent with something even rarer - an ability to deeply understand the heart of a brand and translate it into beautiful, thoughtful work. What I especially appreciate is how relentlessly she prioritizes the user. Tamara always approaches design through the lens of the customer experience, ensuring that every detail serves a purpose and makes the product more intuitive, engaging, and human.
From concept to execution, Tamara consistently delivered with creativity, professionalism, and a genuine commitment to excellence. She has a wonderful eye for detail, works collaboratively, and always brings fresh ideas to the table. I've worked with many talented people over the years, and Tamara stands out not only for the quality of her work but for the care, empathy, and passion she brings to every project. I highly recommend her to any organization looking for a designer who can elevate both their brand and the customer experience they create.
Tamara has been an incredible creative partner to our team at Ohai. She combines exceptional design talent with something even rarer - an ability to deeply understand the heart of a brand and translate it into beautiful, thoughtful work. What I especially appreciate is how relentlessly she prioritizes the user. Tamara always approaches design through the lens of the customer experience, ensuring that every detail serves a purpose and makes the product more intuitive, engaging, and human.
Sheila Marcelo
Founder @ Ohai - Founder @ Care.com
From our first conversation, I appreciated her no-BS approach. She proved her expertise through the quality of her designs, quickly understanding our ideas and asking the right questions. Working with her has been the most effortless and enjoyable experience I’ve had with a designer.
Matt Lessard
CEO @ Buster Fetcher
She's able to effortlessly find elegant solutions to any well-framed problem statement. Her sharp visual design skills and mastery of the design tools make her extremely efficient and organized (and it shows in our design system). She has a getting things done mentality that easily rubs off on others!
Thomas Poblete
Product Manager @ Nectar
Tamara was an invaluable part of my team while I was Chief Marketing Officer at EQ Care. From brainstorming new concepts to UX and design work, Tamara demonstrated a strong work ethic and commitment to producing high-quality mobile/web applications and marketing material.
Robert Takefman
Chief Marketing Officer @ EQ Care
Tamara is one of the best creative talents I ever worked with. Dedicated person, very professional, always on schedule. Exceptional planning skills when it comes to major projects. I would highly recommend Tamara to anyone who would like to transform his company image.
Alexei Prosvirine
Chief Technology Officer @ FlexSpring
An incredibly talented graphic designer (and more), she turns every project into a powerful and attractive creation. Not only is she technically knowledgeable and artistic, but her management skills and attention to details gives her work that professional kick for an overall excellent delivery, every time.
Aboudi Hassoune
President @ Abnormstudio
I loved working with Tamara. I’ve been using her services for two years now, and every time I’m fully satisfied. She’s attentive to requests and truly professional. Always available for last-minute changes, she really managed to create a product that reflects me perfectly.
Élisabeth Roy
Owner @ Casse-croûte du ruisseau
Tamara took our application to the next level by reorganizing the user experience. She understands needs and quickly turns them into concrete concepts. She pays attention to every detail that can make a difference and fosters strong collaboration with both clients and developers.
Jonathan Cloutier
Lead Developer @ Nectar
Tamara works really well, she's fast, she gets things done without overanalyzing all while considering key user insights.
Matthieu Chartier
CEO & Founder @ Fourwaves
From our first conversation, I appreciated her no-BS approach. She proved her expertise through the quality of her designs, quickly understanding our ideas and asking the right questions. Working with her has been the most effortless and enjoyable experience I’ve had with a designer.
Matt Lessard
CEO @ Buster Fetcher
She's able to effortlessly find elegant solutions to any well-framed problem statement. Her sharp visual design skills and mastery of the design tools make her extremely efficient and organized (and it shows in our design system). She has a getting things done mentality that easily rubs off on others!
Thomas Poblete
Product Manager @ Nectar
Tamara was an invaluable part of my team while I was Chief Marketing Officer at EQ Care. From brainstorming new concepts to UX and design work, Tamara demonstrated a strong work ethic and commitment to producing high-quality mobile/web applications and marketing material.
Robert Takefman
Chief Marketing Officer @ EQ Care
Tamara is one of the best creative talents I ever worked with. Dedicated person, very professional, always on schedule. Exceptional planning skills when it comes to major projects. I would highly recommend Tamara to anyone who would like to transform his company image.
Alexei Prosvirine
Chief Technology Officer @ FlexSpring
An incredibly talented graphic designer (and more), she turns every project into a powerful and attractive creation. Not only is she technically knowledgeable and artistic, but her management skills and attention to details gives her work that professional kick for an overall excellent delivery, every time.
Aboudi Hassoune
President @ Abnormstudio
I loved working with Tamara. I’ve been using her services for two years now, and every time I’m fully satisfied. She’s attentive to requests and truly professional. Always available for last-minute changes, she really managed to create a product that reflects me perfectly.
Élisabeth Roy
Owner @ Casse-croûte du ruisseau
Tamara took our application to the next level by reorganizing the user experience. She understands needs and quickly turns them into concrete concepts. She pays attention to every detail that can make a difference and fosters strong collaboration with both clients and developers.
Jonathan Cloutier
Lead Developer @ Nectar
Tamara works really well, she's fast, she gets things done without overanalyzing all while considering key user insights.
Matthieu Chartier
CEO & Founder @ Fourwaves
From our first conversation, I appreciated her no-BS approach. She proved her expertise through the quality of her designs, quickly understanding our ideas and asking the right questions. Working with her has been the most effortless and enjoyable experience I’ve had with a designer.
Matt Lessard
CEO @ Buster Fetcher
She's able to effortlessly find elegant solutions to any well-framed problem statement. Her sharp visual design skills and mastery of the design tools make her extremely efficient and organized (and it shows in our design system). She has a getting things done mentality that easily rubs off on others!
Thomas Poblete
Product Manager @ Nectar
Tamara was an invaluable part of my team while I was Chief Marketing Officer at EQ Care. From brainstorming new concepts to UX and design work, Tamara demonstrated a strong work ethic and commitment to producing high-quality mobile/web applications and marketing material.
Robert Takefman
Chief Marketing Officer @ EQ Care
Tamara is one of the best creative talents I ever worked with. Dedicated person, very professional, always on schedule. Exceptional planning skills when it comes to major projects. I would highly recommend Tamara to anyone who would like to transform his company image.
Alexei Prosvirine
Chief Technology Officer @ FlexSpring
An incredibly talented graphic designer (and more), she turns every project into a powerful and attractive creation. Not only is she technically knowledgeable and artistic, but her management skills and attention to details gives her work that professional kick for an overall excellent delivery, every time.
Aboudi Hassoune
President @ Abnormstudio
I loved working with Tamara. I’ve been using her services for two years now, and every time I’m fully satisfied. She’s attentive to requests and truly professional. Always available for last-minute changes, she really managed to create a product that reflects me perfectly.
Élisabeth Roy
Owner @ Casse-croûte du ruisseau
Tamara took our application to the next level by reorganizing the user experience. She understands needs and quickly turns them into concrete concepts. She pays attention to every detail that can make a difference and fosters strong collaboration with both clients and developers.
Jonathan Cloutier
Lead Developer @ Nectar
Tamara works really well, she's fast, she gets things done without overanalyzing all while considering key user insights.
Matthieu Chartier
CEO & Founder @ Fourwaves
Which design tools do you use?
My primary design tool is Figma, where I handle most of my product and interface design work. For complementary needs—such as photography, print, or video—I turn to the Adobe Creative Suite.
What’s your main focus area?
I primarily focus on UI/UX design, creating intuitive and engaging digital experiences. I also take on print and marketing projects when needed.
How do you incorporate AI into your workflow?
Honestly, it's become part of how I work. I lean on it for research, documentation, and sanity-checking copy. But the part I find most valuable is using it early in problem-solving — it helps me explore directions quickly before I commit to anything.
How do you manage tight deadlines?
I’m used to fast-moving projects. I work in quick, thoughtful iterations that keep quality high without slowing progress.
How do you ensure smooth collaboration with developers and stakeholders?
I make collaboration easy by keeping everything transparent and well-organized. In Figma, I create clean files with reusable components and clear annotations, so developers can implement designs without confusion. I also keep open communication with stakeholders through regular check-ins and quick iterations, making sure everyone is aligned and decisions move forward smoothly.
Which design tools do you use?
My primary design tool is Figma, where I handle most of my product and interface design work. For complementary needs—such as photography, print, or video—I turn to the Adobe Creative Suite.
What’s your main focus area?
I primarily focus on UI/UX design, creating intuitive and engaging digital experiences. I also take on print and marketing projects when needed.
Do you use AI?
Honestly, it's become part of how I work. I lean on it for research, documentation, and sanity-checking copy. But the part I find most valuable is using it early in problem-solving — it helps me explore directions quickly before I commit to anything.
How do you manage tight deadlines?
I’m used to fast-moving projects. I work in quick, thoughtful iterations that keep quality high without slowing progress.
How do you collaborate?
I make collaboration easy by keeping everything transparent and well-organized. In Figma, I create clean files with reusable components and clear annotations, so developers can implement designs without confusion. I also keep open communication with stakeholders through regular check-ins and quick iterations, making sure everyone is aligned and decisions move forward smoothly.